Information Qualities

© Ruth Dimon, 2013

Photo © Ruth Dimon, 2013

When thinking about turning data into information, you have to consider all of the different qualities of that information. The following list is not exhaustive, but it’s more complete than we usually get when planning how and when (and where) we gather our data and transform it into something people can use.

This list is especially useful when designing business intelligence systems and planning on how to gather data and turn it into useable information.

Business Qualities of Information

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Answering Business Questions

Photo © Ruth Dimon, 2013

Photo © Ruth Dimon, 2013

Businesses have a ton of information.  The usual starting place for trying to understand all that information is a desire to answer a business question.
There are, at least, four foundational questions:

  1. Where are we right now compared to where we said we would be?
  2. Why did we get what we got? What happened to give us those results?
  3. What do we want to happen? What is possible in our industry, in this economy? And what’s next?
  4. How will we get it done?Who will do what, and by when?

These questions help us align our strategy, objectives, and initiatives with our intended results. They help challenge our objectives and help generate and reveal our assumptions, constraints, and value drivers. The answers to these questions should Read more of this post

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